TRU Generator

Services.

Naming
Brand Identity
Logo
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A start-up accelortator space for a University.

The Research Partnerships & Enterprise Creation office at Thompson Rivers University created a space on campus to deliver entrepreneurial programs, develop entrepreneurial talent, and engage students and faculty in entrepreneurship.

The program will incorporate the established approaches of the BC Accelerator Network, and seek to “ladder” participants into other accelortor programs in the reigon to hit the ground running. 

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The logo.

Instead of using cliches, like gears or lightbulbs. We found inspiration from the space itself. The lightwell of the space is unique.

Drawing from the shadow of the light well, we created the icon. The room is in the basement so the visual elements are also pointing downwards.

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Since the Generator is a portal for Kamloops Innovation and orange being the opposite colour of blue on the colour wheel. We used Kamloops Innovations blue as a direction then use exact opposite side of the colour wheel is the Generators primary orange.

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"Working with Zinger Design was a great experience. Nick provided options and guidance throughout the project, and the result is something truly original for TRU. The unique identity and signage will soon make the TRU Generator a well known space on campus."

- Dr. Lincoln Smith

Director Research Partnerships and Enterprise Creation | Thompson Rivers University